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Subversive Playlist- 
Ceria Brewing Co.



Ceria Brewing is a craft beer brand that replaces  alcohol with cannabis. Since THC remains federally illegal and subject to advertising restrictions we had to find a crafty way to get our message out. While Ceria remains heavily regulate, playlists do not have to be federally approved.
 


Using Spotify QR codes we created an OOH campaign that once scanned launches our real message. Just read the song titles.






 

Credits


CREATIVES- Katie Brents + Rachel Curry

ECD- Simon Bruyn

CCO- Joe Staples

MOTHER LA + MOTHER DESIGN




 
Running on Cargo